A Trusted Partner to the Rent-to-Own Industry for Decades

At New Generations, we are proud to be a cornerstone in the rent-to-own industry, providing premium jewelry and lifestyle products that help retailers deliver exceptional value to their customers. For decades, we have built our reputation as a trusted partner by offering innovative solutions tailored to the unique needs of rent-to-own businesses. With a sales and training team that has accumulated more than 50 years of experience while having a continued relationship with TRIB and APRO,

Our Story

New Generations began with a vision to empower rent-to-own retailers by offering high-quality, customizable products that elevate customer satisfaction. Over the years, we’ve partnered with industry leaders to design and deliver products that align with evolving consumer expectations.

From elegant jewelry collections to durable home goods and cutting-edge outdoor products, our portfolio reflects a commitment to excellence and versatility. Through innovation, integrity, and collaboration, we have become a key figure in helping rent-to-own businesses stand out in a competitive marketplace.

Trusted by

Our Mission

To equip rent-to-own retailers with products and solutions that:
  • Enhance customer satisfaction through perceived value and exclusivity.
  • Support retail success with custom branding, turnkey displays, and engaging marketing tools.
  • Foster long-term partnerships built on trust, reliability, and a shared vision for growth.

Our Values

  • Commitment to Quality: Every product we offer is crafted with durability and design excellence, ensuring it meets the high expectations of rent-to-own customers.
  • Industry Expertise: With decades of experience, we understand the unique challenges of the rent-to-own model and provide tailored solutions that address these needs.
  • Innovation and Customization: From white labeling services to turnkey vending solutions, we help retailers create unique in-store experiences that foster loyalty.
  • Sustainability: We are committed to reducing waste and sourcing responsibly, providing eco-friendly products that align with modern consumer values.

A little about Kevin Silvers

Kevin also grew up in the Chattanooga area. He has over 25 years experience in the Jewelry Industry. He got his foot in the door and made his start at a major Jeweler in Chattanooga. He had to work through each department to learn about this business as a whole. Eventually he made his name as a top Sales Rep using his smarts, quick thinking, and great charisma. He uses those skills to this to day to maintain amazing relationships with our customers. He’s the type of person that goes above and beyond in every aspect of his life and hits the mark with our customers every single time. He has a major passion for golf and plays 18 every chance he gets. He’s a family oriented man and spends as much time as he can with them. He values his friends and works every day to keep those relationships a top priority.

A little about Kristen Kernea

Kristen started in this business many, many years later than Kevin. She quickly got acclimated to the demands of this business and worked her way up to Operations Manager at the spry age of 26

.She enjoys the relationships she’s built with our customers over the years and continues to work her best at maintaining them. She enjoys spending as much time in the summer on the beach as she can, spending time with her two young children, and having date night with her husband.

Looking Ahead

As a forward-thinking company, New Generations is continuously evolving to meet the needs of the rent-to-own industry. Our focus on innovation ensures that we remain at the forefront of providing retailers with the tools they need to succeed.

Whether it’s through our diverse product portfolio, custom branding options, or turnkey vending solutions, New Generations is proud to be a driving